Bidtellect is proud to announce that its pre-bid Brand Safety is now powered by AdmantX, which can be layered onto campaigns as a targeting feature. This can be enabled for campaigns with Flat CPM or Max CPM bid types from the Targeting tab of the Campaign create/edit screen.

Turning Brand Safety on automatically excludes 8 categories by default, which can then be customized per brand. Additional Brand Safety verticals can be selected at the parent and child levels.

The 8 pre-bid brand safety categories that are excluded by default when you enable this pre-bid feature are:

  • Accidents
  • Alcohol & Tobacco
  • Crimes
  • Illegal Download
  • Illegal Drugs
  • Illegal Streaming
  • Natural Disasters
  • Parental Protection

Note: Brand Safety works as exclusion. Turning it on for a particular category blocks delivery for that category.