Sources:

¹Shopify, “Black Friday Cyber Monday 2017: An Analysis of Over $1 Billion in Sales,” 28 November 2017

²Adobe Insights via CNBC, “Cyber Monday becomes largest online shopping day in US history,” 28 November 2017

³Bidtellect, Bidtellect Native Report 1H 2018,

⁴AdAge, “Google Says Programmatic Direct is Due for a Rise in 2017,” 16 December 2016

⁵Hubspot via Shopify, “State of Inbound 2018,” 24 April 2018

⁶Business Insider UK, “Sponsored content drives one-third of millennials to purchase,” 22 May 2017

⁷Google/Ipsos, “The Role of Digital Video in People’s Lives,” July 2018

⁸Twitter via Nudge, “The State of Content,” 2 November 2018