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1Shopify, “Black Friday Cyber Monday 2017: An Analysis of Over $1 Billion in Sales,” 28 November 2017

2Adobe Insights via CNBC, “Cyber Monday becomes largest online shopping day in US history,” 28 November 2017

3Bidtellect, Bidtellect Native Report 1H 2018,

4AdAge, “Google Says Programmatic Direct is Due for a Rise in 2017,” 16 December 2016

5Hubspot via Shopify, “State of Inbound 2018,” 24 April 2018

6Business Insider UK, “Sponsored content drives one-third of millennials to purchase,” 22 May 2017

7Google/Ipsos, “The Role of Digital Video in People’s Lives,” July 2018

8Twitter via Nudge, “The State of Content,” 2 November 2018