It’s time. You have the content. Your holiday offers are lined up. You’re ready to go live with your platform of choice. You want to distribute your content in a way that doesn’t feel like ads. You want images and copy that feel like a story, that engage users and invite them to your sites.
We asked Bidtellect’s in-house creative services team their mandatory tips to get your creatives on the nice list. Remember, no matter how great your platform’s placement and optimization capabilities, bad creative will kill engagement faster than you can say “naughty list.”
Remember also that it’s a process – a circle of refreshing copy and images. Make creative recommendations throughout campaigns to optimize performance. “Going live” is just the beginning.
Listen to the experts and remember these tips for your images, copy, and assets to distribute your content meaningfully – and you’ll surpass all your KPI goals!
YOU GOT THIS!
1. It’s the Happiest Time of Year – Keep it Positive!
“Keep it positive! Use positive adjectives in headlines coupled with happy images to increase CTR. Cold, monotone creatives do not bring joy. Bonus: add puns or rhymes to make it even more…puntastic.”
– Yeni Gordillo, Sr. Creative Marketing Manager
2. Save the Copy for…Your Copy
“Remember: no copy on images. While it’s great to push a holiday offer or discount, you don’t want your images mimicking a banner ad. Banner blindness is real. The goal is for your content to blend in with the content in the feed. Instead, use an image of a person enjoying your product or offer. And one more time for the people in the back: NO copy on images.”
– Missy Steiner, VP of Marketing
3. Refresh Your Creative Constantly
Switch up your creatives! Better yet: rotate based on event, as you count down to Black Friday or that big holiday sale or new holiday release.
4. Keep the Holidays Front of Mind
‘Tis the season: remember to include at least one holiday reference in the image or copy, or you’ll risk seeming out of the loop (as well as suffering poor engagement).
“Use the concept of “gift guides.” Offer helpful, valuable tips and create content that’s great to drive to. Think: find the perfect gift for “X” which doubles as calling out the targeted demographic, but in a fun, holiday way. Be a holiday thought leader!”
– Shannon Malley, Creative Marketing Coordinator
5. Which Images Perform Best?
Photographs perform better than animated images. Always.
On that note, children, pets, and people in images perform best. Smile!
Go solo: if using images with products, one solo “feature” product performs better than a group.
6. And finally…
“Don’t make me say it. Don’t make me say it. CHECK YOUR SPELLING AND GRAMMAR. Misspelled words and grammar errors (unless it’s a common colloquial phrase) are a bad look. P.S. “Your” is possessive, while “you’re” is a contraction for “you are.” Apostrophe before an “s” indicates a possessive noun; drop the apostrophe for plural, i.e. Happy Holidays!”
– Charlotte Otremba, Sr. Manager Marketing and Communications
What is [b]+studio?
[b]+studio is Bidtellect’s award-winning Creative Services Team. They are expert storytellers that have a deep understanding of best-performing images and copy and can help create your custom content assets. By using [b]+studio, expect to see your campaign meet KPIs above benchmarks in CTR, Engagement Score, Conversions and more! Learn more here.
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[b]+studio Creative Services
team for all image, copy, content, and creative needs
to understand how consumers engage with your content, factoring in number of sessions, pageviews, bounce rate, and time on site, giving you key insights about your campaigns, creative, content, and audiences so you can optimize accordingly.
capabilities like Dynamic Creative Optimization (DCO).