Get on Santa’s good side with these creative best practices for Holidays 2019.
The holidays are approaching and it can only mean one thing: gift-giving overload. As customers look for that perfect special something, advertisers know it’s their time to make their products shine. Want to get on the nice list? Download this ASAP. See ya, bag of coal (or worse, sinking engagement)! This list is foolproof.
Headlines | The first (and arguably best) way to catch a shopper’s eye? The headline.
Naughty: Long (as in more than 60 characters) sentences that aren’t written in title case. And anything pushy or blatant!
Nice: Provide value! Think: promo codes, offers, holiday sales. Also: Short and sweet! Ask questions! Be punny! Keep it eye-catching.
Images | Actually, the image is probably the first and best visual cue – so don’t slack here!
Naughty: Text on images. Just don’t!
Nice: Use people or animals (they are more relatable!). Think: lifestyle, authentic, and in the holiday spirit. Tug on those heart strings!
Descriptions | This is the copy under the headline – it gives a little extra information about what your product or content offers!
Naughty: A description that’s shorter than the headline. Tsk tsk.
Nice: Value-driven, relevant copy. Make sure your call-to-action in the description matches your KPI. Consistency is key!
Video | Work in video content!
Naughty: Super long videos (yawn) and videos that require sound to get the message across! Not everyone has headphones in.
Nice: Short and sweet with a clear message – conveyed with or without sound. Pro Tip: Add subtitles.
Testing | We’re talking about those optimization strategies.
Naughty: Not testing out different creatives and KPIs for ultimate engagement. Come on now!
Nice: Optimizing! Test those campaigns and adjust creatives and KPI based on performance for maximum engagement.
