by Charlotte Otremba | Oct 22, 2019 | Content, Native Advertising |
Bidtellect CEO Lon Otremba has offered a healthy share of advice on Forbes the last couple of weeks on everything from bad advertising to holiday campaigns. The bottom line? Stay truthful, know your audience, and test early. Here’s a round up of Lon’s October Forbes...
by Missy Steiner | Oct 16, 2019 | Content, Native Advertising |
Today, content marketing is an essential way to build a connection. Instead of pitching products, brands are aligning their strategies to provide truly relevant and helpful content to their consumers from solving’ business problems, entertainment, or creating a...
by Charlotte Otremba | Sep 20, 2019 | Content, Native Advertising |
You Have Content…Now What? How to take your content to the next level by integrating it with a killer distribution strategy…and Native Advertising. “When a consumer engages with a brand’s content, they engage with the brand.” – Lon Otremba, CEO of...
by Charlotte Otremba | Aug 5, 2019 | Content, Native Advertising, Product and Technology |
‘Tis the Shopping Season… If planning your holiday campaigns feels overwhelming – fear not. Arm yourself with the stats that matter for the most up-to-date programmatic strategy. The focus of this Infographic is the most recent data on holiday...
by Charlotte Otremba | Jul 11, 2019 | Content, Native Advertising |
Political campaigns are placing more emphasis on digital advertising – some, like Elizabeth Warren, even announced bringing ad-buying house. What are the new rules of political advertising in the digital space? Is Native the answer? We investigate how...
by Charlotte Otremba | Jun 28, 2019 | Content, Native Advertising |
In honor of the 4th of July (Happy Birthday, America!), we have four easy ways to ignite your content marketing strategy this summer. Shouldn’t we all make our content work harder so we can enjoy this nice weather? Summer Fridays, anyone? 1. You Have Content...
