by Charlotte Otremba | Jul 23, 2018 | Content, Culture, Native Advertising |
We told you what NOT to do…now here are some top tips for what you SHOULD do. [b]+studio is back with the top 5 tips for writing headlines for Native ads or “sponsored posts.” Read more! The number 1 tip to remember? The definition: Native ad...
by Yeni Gordillo | Jul 10, 2018 | Content, Culture, Native Advertising |
Creating eye-catching, ready-to-read content for your native ad campaigns can be tricky business… How much text? What kind of image? Who is this for? Check out these common mistakes and what to avoid when creating your next native ad campaign.. and watch those...
by Charlotte Otremba | Jun 19, 2018 | Content, Native Advertising, Product and Technology |
Bidtellect’s Latest “Forecasting 2.0” Contextual Optimization Technology is ‘Unmatched’ In Complexity, Elegance, and Effectiveness This week, after much anticipation, Bidtellect announced the release of the latest and most advanced contextual targeting technology for...
by Arthur Hainline | May 24, 2018 | Content, Native Advertising, Product and Technology |
Shifting Away from User Data GDPR. Apple’s iOS 11 Intelligent Tracking Prevention. Server-side header bidding. Internet trends point to an uncertain future for data-driven digital ad placement. User data – often the primary (if not only) driver of ad placement...
by Lon Otremba | Feb 20, 2018 | Content, Native Advertising |
This quarter for the Q4 2017 Native Intelligence Report Bidtellect Q4 2017 Native Intelligence Report, we took a deeper look at how marketers on our platform are utilizing view through conversions, video formats and engagement metrics. We decided to take a deeper look...
by Lon Otremba | Jan 2, 2018 | Content, Native Advertising |
The barrier between content creation and content distribution will finally come down. Brands have already begun to move toward content-first strategies and away from offer-driven marketing, but 2018 will be a truly transitional year. Right now, content creation and...
