by Arthur Hainline | May 24, 2018 | Content, Native Advertising, Product and Technology |
Shifting Away from User Data GDPR. Apple’s iOS 11 Intelligent Tracking Prevention. Server-side header bidding. Internet trends point to an uncertain future for data-driven digital ad placement. User data – often the primary (if not only) driver of ad placement...
by Luke Kalish | May 17, 2018 | Native Advertising, Product and Technology |
The General Data Protection Regulation The General Data Protection Regulation (GDPR) establishes rules on how companies, governments and other entities can process the personal data of EU citizens or residents. It also gives users the right to request access and...
by Lon Otremba | Feb 20, 2018 | Content, Native Advertising |
This quarter for the Q4 2017 Native Intelligence Report Bidtellect Q4 2017 Native Intelligence Report, we took a deeper look at how marketers on our platform are utilizing view through conversions, video formats and engagement metrics. We decided to take a deeper look...
by Lon Otremba | Jan 2, 2018 | Content, Native Advertising |
The barrier between content creation and content distribution will finally come down. Brands have already begun to move toward content-first strategies and away from offer-driven marketing, but 2018 will be a truly transitional year. Right now, content creation and...
by Missy Steiner | Dec 22, 2017 | Content, Native Advertising |
Each quarter we provide a high-level overview of the Native Advertising ecosystem so that marketers can have a deeper understanding of their content distribution strategies. This quarter, in addition to trends in Standard Native, we are taking a look creative best...
by Lon Otremba | Sep 19, 2017 | Native Advertising |
Bidtellect’s second quarterly report for 2017 again analyzes the billions of data points flowing through our Native Demand Side Platform (nDSP) to reveal important trends and insights into the Native advertising ecosystem for marketers. Several trends initially...
