by Lon Otremba | Feb 8, 2017 | Native Advertising |
Bidtellect’s quarterly report analyzes the billions of data points flowing through our Native Demand Side Platform (nDSP), to reveal important trends and insights into the Native advertising ecosystem for marketers currently executing Native campaigns and those...
by Bidtellectual | Feb 2, 2017 | Native Advertising |
Rachel Richardson, Vicky Papadimas and Kevin Dwyer As the influence of digital video advertising is ever-changing, Bidtellect continues to improve its video products to best meet advertisers’ demands. Each video product is unique and requires strategic planning to...
by Nicole Kapner | Jan 25, 2017 | Content, Native Advertising |
Bidtellect is excited to launch a new content series on our blog featuring industry thought leaders from brands, agencies and technology companies. They will explore the role of Native Advertising and Content Marketing in their marketing plans, and the latest trends...
by Jeremy Kayne | Jan 18, 2017 | Native Advertising |
Running effective campaigns that deliver results in a native demand side platform (nDSP) requires a sophisticated optimization strategy and a constant focus on innovation. The digital content and advertising environment can be crowded, so brand advertisers need to be...
by Bidtellectual | Nov 30, 2016 | Native Advertising |
By Todd Green and Amy Juarez Powerful creatives make ads. Eye-catching images and engaging copy are what transforms a user into a customer. However, no matter how clever the tagline or beautiful the product shot, successful campaigns depend heavily on targeting as...
by Lon Otremba | Nov 14, 2016 | Native Advertising |
According to eMarketer, Native display ad spending will surpass traditional display spending 2016 and will grow at double-digit rates for several years, reaching $36.3 billion by 2021. As marketers wade deeper into Native Advertising, they need to have a better...
