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What You Need to Know About CCPA

What You Need to Know About CCPA

by Charlotte Otremba | Oct 10, 2019 | Culture, Native Advertising | 0 comments

It was only a matter of time before the U.S. passed its version of GDPR: The California Consumer Privacy Act, AKA CCPA (because the industry definitely needs another acronym), will go into effect January 2020.  But how similar is California’s take on privacy and will...
You Have Content…Now What?

You Have Content…Now What?

by Charlotte Otremba | Sep 20, 2019 | Content, Native Advertising | 0 comments

You Have Content…Now What? How to take your content to the next level by integrating it with a killer distribution strategy…and Native Advertising.  “When a consumer engages with a brand’s content, they engage with the brand.” – Lon Otremba, CEO of...
The Native Holiday Infographic You Need Now

The Native Holiday Infographic You Need Now

by Charlotte Otremba | Aug 5, 2019 | Content, Native Advertising, Product and Technology | 0 comments

‘Tis the Shopping Season…  If planning your holiday campaigns feels overwhelming – fear not. Arm yourself with the stats that matter for the most up-to-date programmatic strategy. The focus of this Infographic is the most recent data on holiday...
The Ultimate Guide to Black Friday 2019

The Ultimate Guide to Black Friday 2019

by Charlotte Otremba | Jul 31, 2019 | Native Advertising | 0 comments

THE ULTIMATE GUIDE TO BLACKFRIDAY 2019 Planning campaigns for the busiest shopping day of the year need not be overwhelming (we promise!) We put together everything you need to know as you prepare for Black Friday 2K19. STATS Here are the stats that matter from Black...
Will Native Advertising Win Big in Politics?

Will Native Advertising Win Big in Politics?

by Charlotte Otremba | Jul 11, 2019 | Content, Native Advertising | 0 comments

Political campaigns are placing more emphasis on digital advertising – some, like Elizabeth Warren, even announced bringing ad-buying house. What are the new rules of political advertising in the digital space? Is Native the answer? We investigate how...
4 Easy Ways to Ignite Your Summer Content Marketing Strategy

4 Easy Ways to Ignite Your Summer Content Marketing Strategy

by Charlotte Otremba | Jun 28, 2019 | Content, Native Advertising | 0 comments

In honor of the 4th of July (Happy Birthday, America!), we have four easy ways to ignite your content marketing strategy this summer. Shouldn’t we all make our content work harder so we can enjoy this nice weather? Summer Fridays, anyone?  1. You Have Content...
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