by Charlotte Otremba | Oct 10, 2019 | Culture, Native Advertising |
It was only a matter of time before the U.S. passed its version of GDPR: The California Consumer Privacy Act, AKA CCPA (because the industry definitely needs another acronym), will go into effect January 2020. But how similar is California’s take on privacy and will...
by Charlotte Otremba | Sep 20, 2019 | Content, Native Advertising |
You Have Content…Now What? How to take your content to the next level by integrating it with a killer distribution strategy…and Native Advertising. “When a consumer engages with a brand’s content, they engage with the brand.” – Lon Otremba, CEO of...
by Charlotte Otremba | Aug 5, 2019 | Content, Native Advertising, Product and Technology |
‘Tis the Shopping Season… If planning your holiday campaigns feels overwhelming – fear not. Arm yourself with the stats that matter for the most up-to-date programmatic strategy. The focus of this Infographic is the most recent data on holiday...
by Charlotte Otremba | Jul 31, 2019 | Native Advertising |
THE ULTIMATE GUIDE TO BLACKFRIDAY 2019 Planning campaigns for the busiest shopping day of the year need not be overwhelming (we promise!) We put together everything you need to know as you prepare for Black Friday 2K19. STATS Here are the stats that matter from Black...
by Charlotte Otremba | Jul 11, 2019 | Content, Native Advertising |
Political campaigns are placing more emphasis on digital advertising – some, like Elizabeth Warren, even announced bringing ad-buying house. What are the new rules of political advertising in the digital space? Is Native the answer? We investigate how...
by Charlotte Otremba | Jun 28, 2019 | Content, Native Advertising |
In honor of the 4th of July (Happy Birthday, America!), we have four easy ways to ignite your content marketing strategy this summer. Shouldn’t we all make our content work harder so we can enjoy this nice weather? Summer Fridays, anyone? 1. You Have Content...
