Welcome to The Bidtellectual Blog

Notes from game changing professionals...

Mobile is the Move: Why Your Content Strategy is Losing $$

Since Mary Meeker boldly declared a $7 billion mobile advertising spending opportunity in her Internet Trends Report, the spotlight has shone bright on the future of mobile advertising. As smartphones’ capabilities advance and younger generations’ (especially Gen Z) appetite for handheld content increases, there’s no doubt that mobile advertising should follow suit – and style.

Top 10 Reasons I’m Proud to be a Bidtellectual

Last week, Bidtellect held its annual company all-hands meeting in Delray Beach, Florida. We managed to bring together all of our employees from around the country for a jam-packed, informative three days - with a little fun, of course.  One thing is for certain - and...

Why AI Is Not an Empty Promise

When Artificial Intelligence emerged as the next game-changer in digital advertising, many were excited at its promise, but confused at how it will actually work and then eventually skeptical if it works at all. For the skeptics, I am not going to explain how it is already being leveraged every day, but why it really will deliver on its promise of optimization.