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Marketers are Shifting Toward View Through Conversions, Autoplay Video and Engagement
This quarter for the Q4 2017 Native Intelligence Report Bidtellect Q4 2017 Native Intelligence Report, we took a deeper look at how marketers on our platform are utilizing view through conversions, video formats and engagement metrics. We decided to take a deeper look...
Apple’s Intelligent Tracking Prevention – Contributing to a Better User Experience
Making it Make Sense While there’s a lot of buzz and concern around what Intelligent Tracking Prevention (ITP) does, Bidtellect sees it as a positive development for advertisers and, if anything, views it as Apple fixing what we believe to have been a loophole in...
Adapting and Growing in an Industry of Constant Change
2017 has been a pivotal year for the ad tech industry. P&G executive Marc Pritchard set the tone for the year in January when he declared that it is time for digital to grow up and clean up its act. Since this call for transparency and safety, leading brands,...
2018 Predictions and Trends for Content Marketing and Native Advertising
The barrier between content creation and content distribution will finally come down. Brands have already begun to move toward content-first strategies and away from offer-driven marketing, but 2018 will be a truly transitional year. Right now, content creation and...
Creative Best Practices Across the Fashion, Travel and Tech Verticals
Each quarter we provide a high-level overview of the Native Advertising ecosystem so that marketers can have a deeper understanding of their content distribution strategies. This quarter, in addition to trends in Standard Native, we are taking a look creative best...
Optimization Technology Focuses on Conversions to Drive Performance for Advertisers
Arthur Hainline, Director of Analytics & Optimization, Bidtellect Bidtellect’s optimization algorithms are built on machine learning, using the billions of data points running through our platform to create predictive models and algorithms. The technology is...
Ads.txt: One Step Forward on the Long Road to Eliminating Fraud
Back in May of this year, the IAB released their guidance around what would be their next initiative to protect advertisers, publishers and consumers against ad fraud. Ads.txt, put simply, is a text file that domains publish as a publicly accessible notice that...
Viewing Native Advertising Through A Broader Content Marketing Lens
Bidtellect’s second quarterly report for 2017 again analyzes the billions of data points flowing through our Native Demand Side Platform (nDSP) to reveal important trends and insights into the Native advertising ecosystem for marketers. Several trends initially...
Bring Your Content to Life with Cinemagraphs
Enhance Your Visual Storytelling with Captivating Images What is a Cinemagraph? Cinemagraph literally means part cinema (moving image) and part photograph (static image). The format combines the movement of a video with the stillness of an image. One part of the image...
Bidtellect: Facebook Ads for the Open Web
Don’t limit your Native strategy to Social Media, Scale Your Content Outside of Walled Gardens Bidtellect is like Facebook for the open web, we can repurpose what you are doing with Facebook In-Feed ads and distribute your content at scale across our premium Native...
Bidtellect’s Q1 2017 Native Quarterly Report
Each quarter we provide a high-level overview of the Native Advertising ecosystem so that marketers can have a deeper understanding of their content distribution strategies. This quarter, in addition to trends in Standard Native and Native Video campaigns, we...
Quality Will Be Marketers’ Champion in the Fight for Brand Safety
Arthur Hainline, Director of Analytics, Bidtellect Cory Lamay, VP of Supply Operations and Programmatic Integration, Bidtellect The current threat of Fake News looming over the digital content ecosystem has caused many brands and marketers to become increasingly aware...
The Marketer’s Dream Is In Reach If We Solve This One Thing
Craig Aron, SVP of Strategic Business Development, Bidtellect Like many things in digital media, the current process for content creation, distribution and measurement is extremely disparate. The myriad stakeholders and companies in the content journey has proven to...
Content Marketing Series: Luke Kintigh Head of Publishing, Intel iQ
For the next edition of Bidtellect’s Content Marketing Series, we spoke with Luke Kintigh, Head of Publishing at Intel iQ. Throughout his five-year tenure, Luke has played an integral role in developing and executing the brand’s comprehensive content marketing...
Account Based Marketing: The B2B Buzzword
In the evolution of advertising, dollars have always followed the buzz. From display to mobile and now Native, we’ve dropped what didn’t work, kept what did, and continued in the evolution. For the past few years, one of the bigger ones has been viewability and how to...
Out With the Old, In With the Native! How Should We Actually be Quantifying Our Digital Ad Spend?
Kristen McDonnell and Jennifer Zeider As referenced in an article by Business Insider in June 2016, “Native Advertising in the US will drive 74% of all ad revenue by 2021.” BI data further suggests that “Spending on native advertising in the United States will reach...
Bidtellect’s Quarterly Native Report Q4 2016
Bidtellect’s quarterly report analyzes the billions of data points flowing through our Native Demand Side Platform (nDSP), to reveal important trends and insights into the Native advertising ecosystem for marketers currently executing Native campaigns and those...
Native Video: What Works For You?
Rachel Richardson, Vicky Papadimas and Kevin Dwyer As the influence of digital video advertising is ever-changing, Bidtellect continues to improve its video products to best meet advertisers’ demands. Each video product is unique and requires strategic planning to...