Welcome to The Bidtellectual Blog
Notes from game changing professionals...
Bidtellect: Facebook Ads for the Open Web
Don’t limit your Native strategy to Social Media, Scale Your Content Outside of Walled Gardens Bidtellect is like Facebook for the open web, we can repurpose what you are doing with Facebook In-Feed ads and distribute your content at scale across our premium Native...
Bidtellect’s Q1 2017 Native Quarterly Report
Each quarter we provide a high-level overview of the Native Advertising ecosystem so that marketers can have a deeper understanding of their content distribution strategies. This quarter, in addition to trends in Standard Native and Native Video campaigns, we...
Quality Will Be Marketers’ Champion in the Fight for Brand Safety
Arthur Hainline, Director of Analytics, Bidtellect Cory Lamay, VP of Supply Operations and Programmatic Integration, Bidtellect The current threat of Fake News looming over the digital content ecosystem has caused many brands and marketers to become increasingly aware...
The Marketer’s Dream Is In Reach If We Solve This One Thing
Craig Aron, SVP of Strategic Business Development, Bidtellect Like many things in digital media, the current process for content creation, distribution and measurement is extremely disparate. The myriad stakeholders and companies in the content journey has proven to...
Content Marketing Series: Luke Kintigh Head of Publishing, Intel iQ
For the next edition of Bidtellect’s Content Marketing Series, we spoke with Luke Kintigh, Head of Publishing at Intel iQ. Throughout his five-year tenure, Luke has played an integral role in developing and executing the brand’s comprehensive content marketing...
Account Based Marketing: The B2B Buzzword
In the evolution of advertising, dollars have always followed the buzz. From display to mobile and now Native, we’ve dropped what didn’t work, kept what did, and continued in the evolution. For the past few years, one of the bigger ones has been viewability and how to...
Out With the Old, In With the Native! How Should We Actually be Quantifying Our Digital Ad Spend?
Kristen McDonnell and Jennifer Zeider As referenced in an article by Business Insider in June 2016, “Native Advertising in the US will drive 74% of all ad revenue by 2021.” BI data further suggests that “Spending on native advertising in the United States will reach...
Bidtellect’s Quarterly Native Report Q4 2016
Bidtellect’s quarterly report analyzes the billions of data points flowing through our Native Demand Side Platform (nDSP), to reveal important trends and insights into the Native advertising ecosystem for marketers currently executing Native campaigns and those...
Native Video: What Works For You?
Rachel Richardson, Vicky Papadimas and Kevin Dwyer As the influence of digital video advertising is ever-changing, Bidtellect continues to improve its video products to best meet advertisers’ demands. Each video product is unique and requires strategic planning to...
Content Marketing Series: Conversation with Woody Meachum, Group Director of Digital Strategy at OMD
For the first edition of series, Bidtellect interviewed Woody Meachum, Group Director of Digital Strategy at OMD. Woody is responsible for the go-to-market digital strategy across the brand, acquisition, retention, cross-sell, recruitment and small business campaigns.
Leveraging Fast and Efficient Optimization Technology in Smart Advertising
Running effective campaigns that deliver results in a native demand side platform (nDSP) requires a sophisticated optimization strategy and a constant focus on innovat
How to Make Your Creatives Work with Your Campaign
By Todd Green and Amy Juarez Powerful creatives make ads. Eye-catching images and engaging copy are what transforms a user into a customer. However, no matter how clever the tagline or beautiful the product shot, successful campaigns depend heavily on targeting as...
Bidtellect Mannequin Challenge
Bidtellectuals in Delray Beach started off their morning doing The Mannequin Challenge. Here's a behind the scenes of the glamorous world of Native Advertising....
Bidtellect’s Quarterly Native Report Q3 2016: Engagement Is Key To Your Native Advertising Success
According to eMarketer, Native display ad spending will surpass traditional display spending 2016 and will grow at double-digit rates for several years, reaching $36.3 billion by 2021. As marketers wade deeper into Native Advertising, they need to have a better...
Bidtellectuals Are Doing MOre this MOvember
Each November men change up their shaving routines and grow out their mustaches to raise money in order to change the face of men’s health. What seems like a seemingly frivolous activity has united millions of people around the world since 2003 in the fight for men’s...
Pre-Bid Brand Safety with Bidtellect Powered by AdmantX
Bidtellect is proud to announce that its pre-bid Brand Safety is now powered by AdmantX, which can be layered onto campaigns as a targeting feature.
What Are OpenRTB 2.3 and the Native Ad API Specification and Why Should I Care?
When Native ads first began to gain adoption, they were largely considered to be customized executions due to their highly engaging and organic nature. Unlike banner ads, which consist of one fully formed asset, Native ads are primarily composed of three creative...
Methods to Maximize Dynamic Pricing
As the digital advertising ecosystem has become increasingly crowded with multiple devices and formats, marketers must have the right strategies in place to drive optimal value for each campaign. To maximize the efficiency of direct response strategies, breaking...