Welcome to The Bidtellectual Blog
Notes from game changing professionals...
The Gen Z Ad Stats You Need Now
Don’t write off Gen Z just yet. This savvy generation is more discerning than any before them. Get ready to copy + paste our compiled stats.
The Great Infrastructure Refresh of 2019
Bidtellect’s Information Technology team recently took on a huge endeavor to revamp and upgrade Bidtellect’s server environment. The undertaking took 32 days of nonstop working - "Work eat sleep repeat," said Jason Taylor, Director of Information Technology - with...
How to Win at Father’s Day: Tips for Your Campaigns
5 tips for your Native Advertising campaigns to win at Father’s Day and celebrate dear ol’ dads everywhere!
A+ Back-to-School Tips for Your Native Campaigns
It’s time to start planning your Back-to-School Native Advertising and Content Marketing campaigns! 7 tips to drive sales and advertise successfully.
On MediaPost: It’s Legal, Now How Do We Advertise Medical Marijuana?
As the cloud of marijuana stigma lifts in the United States, content will be the key to re-educating the masses on the positives of marijuana, but how its targeted to consumers matter.
How To Drive Awareness and Sales: E-Commerce + Native Best Practices
How you can use Bidtellect to expand your e-commerce digital efforts and drive sales.
5 Answers to the Question “Why Native?”
Why Native? Content, performance, trust. Native Advertising is outperforming display and publishers are opening up their spaces to get on board. Here’s why.
Bidtellect’s Top 5 Favorite Takeways from ContentTECH 2K19
While we wish we could stay at the sunny ContentTECH Summit in San Diego forever, we can reminisce on our favorite parts of the invigorating conference. Here are our top 5 favorite takeaways.
Infographic: Here’s the Proof that Millennials Love Native
How do you target the fickle Millennial generation? With Native Advertising and a content strategy. We’ve got an awesome Infographic to prove it.
What’s Your Mother’s Day Content Strategy? 5 Takeaways from Our Infographic
If your Mother’s Day campaigns aren’t quite ready, fear not. We pulled together stats you need and rounded up our Top 5 Takeaways from our Infographic you can download now!
9 Reasons Why Listicles Still Work
If your content marketing strategy needs a little something to jazz it up, write a listicle! You’re an expert in something, we guarantee it! Here’s what to know.
Mobile is the Move: Why Your Content Strategy is Losing $$
Since Mary Meeker boldly declared a $7 billion mobile advertising spending opportunity in her Internet Trends Report, the spotlight has shone bright on the future of mobile advertising. As smartphones’ capabilities advance and younger generations’ (especially Gen Z) appetite for handheld content increases, there’s no doubt that mobile advertising should follow suit – and style.
Valentine’s Day is Coming. Why Content First Should Be Your Strategy for Retail
With high quality content, expert creative copy, and targeted placements, Valentine’s Day might be your new love affair.
4 Ways to Stay in the Game with the New Data Rules
GDPR and CCPA are holding businesses to a higher data standard. How to stay ahead of the game even while the rules are changing – from Contextual Targeting to AI to content marketing.
What’s in Store for 2019? NAI’s Predictions
Wondering what's in store this year?! Ah, great news: Every year, Native Advertising Institute asks experts in the industry what their predictions are for upcoming year. This year, three trends emerged, according to the ebook: technology will enable more measurable...
How to Extend Your Holiday Campaigns #CyberMonth Style
Black Friday, Cyber Monday, Cyber Week… Cyber Month?! Whatever you call it, the next wave of shopping is underway. We have the data-backed strategies for your Native campaigns so you can target those holiday shoppers accordingly!
Is Your Digital Strategy Ready for Black Friday Weekend?
All the stats you need for sales on Black Friday, Cyber Monday, Small Business Saturday, and Content Marketing success for the ultimate ROI this holiday shopping season!
What We’re Thankful For (x5)
As a Content Marketing Native DSP with a whole lot of ads to deliver on the cusp of the busiest shopping season of the year, we thought we’d take this chance to share what we’re grateful for this year – changes and all.