Welcome to The Bidtellectual Blog
Notes from game changing professionals...
Best Practices That Will Get You on the Nice List
Get on Santa’s good side with these creative best practices for Holidays 2018. The holidays are approaching and it can only mean one thing: gift-giving overload. As customers look for that perfect special something, advertisers know it’s their time to make...
Top 10 Reasons I’m Proud to be a Bidtellectual
Last week, Bidtellect held its annual company all-hands meeting in Delray Beach, Florida. We managed to bring together all of our employees from around the country for a jam-packed, informative three days - with a little fun, of course. One thing is for certain - and...
Back to Basics: What is Native Advertising?
Native Advertising: Maybe you’ve heard the term buzzing from your industry peers, tech buddies, or maybe your go-to marketing gurus or entrepreneurs. Native Advertising has made a splash and – you’ve been hearing about it here since 2014 – it’s here to stay. So what...
Why “Content First” Creates Higher Engagement: A Data-Backed Breakdown
Did you know 92% of consumers want brands to make ads that feel like a story? Rev up your marketing strategy with a “content-first” approach and native advertising. Check out this data-backed breakdown.
Headline DOs: 5 Ways to Increase CTR
We told you what NOT to do…now here are some top tips for what you SHOULD do. [b]+studio is back with the top 5 tips for writing headlines for Native ads or “sponsored posts.” Read more!
Why AI Is Not an Empty Promise
When Artificial Intelligence emerged as the next game-changer in digital advertising, many were excited at its promise, but confused at how it will actually work and then eventually skeptical if it works at all. For the skeptics, I am not going to explain how it is already being leveraged every day, but why it really will deliver on its promise of optimization.
What NOT To Do: 6 Creative Practices to AVOID When Writing Your Next Native Headlines!
Creating eye-catching, ready-to-read content for your native ad campaigns can be tricky business... How much text? What kind of image? Who is this for? Check out these common mistakes and what to avoid when creating your next native ad campaign.. and watch those CTRs...
Bidtellect’s “Big Ten”
Why a purpose-built Native platform outperforms omni-channel… and how our BIG TEN DIFFERENTIATORS set us apart from the competition.
Forecasting 2.0: The Future of Contextual Targeting
Bidtellect announced the release of the latest and most advanced contextual targeting technology for its Native Demand-Side platform: Forecasting 2.0.
Value by Context: The Answer for Ad Placement Post-GDPR
User data – often the primary (if not only) driver of ad placement – will take a back seat as tighter privacy regulations shift into place. Contextual Optimization will be the answer post-GDPR.
What It Means: Decoding GDPR & Its Implications for Leading Native DSP, Bidtellect
In a nutshell, the GDPR establishes rules on how companies, governments, and other entities can process the personal data of EU citizens or residents. Here, we breakdown relevant elements of the new multi-faceted regulation and what it means for SSPs and DSPs, including Bidtellect.
Marketers are Shifting Toward View Through Conversions, Autoplay Video and Engagement
This quarter for the Q4 2017 Native Intelligence Report Bidtellect Q4 2017 Native Intelligence Report, we took a deeper look at how marketers on our platform are utilizing view through conversions, video formats and engagement metrics. We decided to take a deeper look...
Apple’s Intelligent Tracking Prevention – Contributing to a Better User Experience
Making it Make Sense While there’s a lot of buzz and concern around what Intelligent Tracking Prevention (ITP) does, Bidtellect sees it as a positive development for advertisers and, if anything, views it as Apple fixing what we believe to have been a loophole in...
Adapting and Growing in an Industry of Constant Change
2017 has been a pivotal year for the ad tech industry. P&G executive Marc Pritchard set the tone for the year in January when he declared that it is time for digital to grow up and clean up its act. Since this call for transparency and safety, leading brands,...
2018 Predictions and Trends for Content Marketing and Native Advertising
The barrier between content creation and content distribution will finally come down. Brands have already begun to move toward content-first strategies and away from offer-driven marketing, but 2018 will be a truly transitional year. Right now, content creation and...
Creative Best Practices Across the Fashion, Travel and Tech Verticals
Each quarter we provide a high-level overview of the Native Advertising ecosystem so that marketers can have a deeper understanding of their content distribution strategies. This quarter, in addition to trends in Standard Native, we are taking a look creative best...
Optimization Technology Focuses on Conversions to Drive Performance for Advertisers
Arthur Hainline, Director of Analytics & Optimization, Bidtellect Bidtellect’s optimization algorithms are built on machine learning, using the billions of data points running through our platform to create predictive models and algorithms. The technology is designed...
Ads.txt: One Step Forward on the Long Road to Eliminating Fraud
Back in May of this year, the IAB released their guidance around what would be their next initiative to protect advertisers, publishers and consumers against ad fraud. Ads.txt, put simply, is a text file that domains publish as a publicly accessible notice that...