Welcome to The Bidtellectual Blog

Notes from game changing professionals...

Account Based Marketing: The B2B Buzzword

In the evolution of advertising, dollars have always followed the buzz. From display to mobile and now Native, we’ve dropped what didn’t work, kept what did, and continued in the evolution. For the past few years, one of the bigger ones has been viewability and how to...

Native Video: What Works For You?

Rachel Richardson, Vicky Papadimas and Kevin Dwyer As the influence of digital video advertising is ever-changing, Bidtellect continues to improve its video products to best meet advertisers’ demands. Each video product is unique and requires strategic planning to...

Bidtellectuals Are Doing MOre this MOvember

Each November men change up their shaving routines and grow out their mustaches to raise money in order to change the face of men’s health. What seems like a seemingly frivolous activity has united millions of people around the world since 2003 in the fight for men’s...

Methods to Maximize Dynamic Pricing

As the digital advertising ecosystem has become increasingly crowded with multiple devices and formats, marketers must have the right strategies in place to drive optimal value for each campaign. To maximize the efficiency of direct response strategies, breaking...