Welcome to The Bidtellectual Blog

Notes from game changing professionals...

Methods to Maximize Dynamic Pricing

As the digital advertising ecosystem has become increasingly crowded with multiple devices and formats, marketers must have the right strategies in place to drive optimal value for each campaign. To maximize the efficiency of direct response strategies, breaking...

We are Bidtellect

I've officially reached my one year mark here at Bidtellect. It's been quite an honor working with some of the most brilliant minds in the business who value innovation. I have never in my tenure worked with such fascinating people, especially the women at Bidtellect...

Steps to Success with Bidtellect

Bidtellect has built the world's greatest Native Advertising Platform.  Our Client Services team has put together some basic tactics to set you up for Native Success! By:  Nick Bollettieri, Dee Brodsky, Kristen McDonnell, John Sorrell and Jennifer Zeidler Establish...

How to make your native ads NOT suck

Everyone fast forwards thru advertising, thank you tivo for inventing the commercial skip. We thumb through a magazine or newspaper (whats that?) to get the real content – to read the stories. And we do the same thing online, every website since the 90s has looked the...

Understanding Native Optimization

When it comes to making optimizations to most forms of digital advertisements, most analysts look at the composition of users, publisher-side supply, and device type. When it comes to native advertising